Search & Shopping
Campaign structure, keyword targeting, shopping feed direction, and budget planning to attract buyers with clear intent.
Google Ads
Google Ads should stay as one focused page for now.
My recommendation is not to break Google into too many pages yet. One strong page can explain Search, Shopping, Performance Max, remarketing, tracking, and optimization clearly.
Optimization
Search term review, bid adjustments, negative keywords, conversion checks, and weekly improvements to reduce wasted spend.
Scaling
Once the campaign base is stable, we expand what is working and improve ROAS through controlled growth tests.