Growth challenges differ by category. These stories show how we think — not just what we achieved, but why it worked.
Health & Nutrition · Amazon USA
Trust, Compliance & Sustainable Scaling
Why Compliance Came Before Advertising
Challenge
A health and nutrition brand was struggling to scale despite healthy ad spend. Listings were being suppressed intermittently, reviews were inconsistent, and conversion rates were declining.
What Was Actually Wrong
Health and nutrition listings carry strict Amazon compliance requirements around claims, ingredients, and certifications. The brand had been optimising for keywords without addressing the compliance foundation — causing suppression cycles that repeatedly reset any advertising momentum.
Strategy
Compliance auditListing rewriteAmazon VineReview generationAdvertising relaunch
Outcome
Listings remained live and compliant. Review velocity improved through structured Vine enrollment. Advertising was relaunched on a stable foundation — resulting in consistent, improving ROAS without suppression interruptions.
Key Insight: In regulated categories, growth requires trust, compliance, and operational excellence — in that order. Advertising before compliance is building on sand.
Home Decor · Amazon USA
Catalog Structure & Product Discoverability
How Catalog Architecture Outperformed Advertising
Challenge
A home decor brand with a large catalog was investing heavily in advertising but seeing poor conversion rates and inconsistent discoverability across their product range.
What Was Actually Wrong
The catalog had grown without a structure. Variation families were not correctly grouped, product titles were inconsistent, and customers were landing on the wrong listings. Advertising was generating clicks that the listings could not convert.
Strategy
Catalog auditVariation restructureTitle standardisationCategory alignmentConversion optimisation
Outcome
Conversion rates improved once customers could find and understand the right product. Organic ranking improved as listing quality signals strengthened. The same ad spend began generating meaningfully better returns.
Key Insight: Catalog architecture can impact growth as much as advertising — sometimes more. A well-structured catalog converts without spending extra.
Fashion · Amazon USA & UK
Managing 5,000+ SKUs
When More Advertising Was the Wrong Answer
Challenge
A fashion brand with 5,000+ SKUs was experiencing high advertising waste, poor conversion, and an increasing return rate — despite continued investment in ads.
What Was Actually Wrong
Product discovery was broken. Customers were finding the wrong size, colour, or variation — leading to returns. The catalog had no consistent variation structure, making it impossible for shoppers to navigate confidently. Advertising was pushing traffic to listings that could not convert.
Strategy
SKU rationalisationVariation architecture rebuildProduct organisationCustomer journey mappingTargeted advertising relaunch
Outcome
Revenue scaled beyond $200K+. ROAS improved. Return rates dropped as customers found the correct products. Customer experience improved across the full catalog.
Key Insight: More advertising was not the solution. Better catalog architecture was. Returns and poor conversion are catalog problems disguised as advertising problems.
Beauty & Cosmetics · Amazon USA
Building Trust Before Scaling Advertising
Why We Paused Advertising to Fix Conversion First
Challenge
A premium beauty brand was investing in advertising but seeing poor conversion rates and high cost per acquisition. The brand had limited reviews and was competing in a category where social proof is a primary buying signal.
What Was Actually Wrong
Advertising was being scaled before the listing had the trust foundation needed to convert at premium price points. Shoppers were clicking, seeing limited reviews, and leaving. The advertising budget was funding exits, not sales.
Strategy
Amazon Vine enrollmentReview generation strategyBrand positioningA+ content upgradeStrategic relaunch
Outcome
Review volume increased. Conversion rate improved materially. Advertising was relaunched on a listing with social proof — resulting in sustainable performance and lower cost per acquisition.
Key Insight: Advertising cannot solve a trust problem. Trust must be built before scaling. In beauty, reviews are the product as much as the product itself.
Pet Care · Amazon USA
Retention-Led Marketplace Growth
How Retention Built More Growth Than Acquisition
Challenge
A pet care brand with consumable products was seeing strong initial sales but poor repeat purchase rates. Revenue growth had plateaued despite consistent advertising spend.
What Was Actually Wrong
The brand was focused entirely on acquiring new customers but had no strategy to retain them. In a consumable category where repeat purchase is the profit engine, this meant the brand was spending continuously on acquisition without building a loyal base.
Strategy
Subscribe & Save optimisationCross-sell developmentNew product introductionsCustomer retention programsLifetime value optimisation
Outcome
Revenue grew from approximately $30K to $150K. Repeat purchase rates improved significantly. Strong customer retention generated referral business and reduced dependence on paid acquisition.
Key Insight: In consumable categories, retention often creates more sustainable growth than acquisition. One loyal customer is worth more than five one-time buyers.
Wafers Brand · Amazon Vendor Central · USA
Vendor Central at Scale — $4M+ Annual Revenue
How Vendor Central Expertise Built Market Domination at $4M+/Year
Challenge
A wafers brand operating on Amazon Vendor Central needed a partner who could manage the complexity of the 1P relationship — purchase orders, cost negotiations, chargebacks, and the unique operational demands that Vendor Central places on brands at scale.
What Was Actually Wrong
Vendor Central is fundamentally different from Seller Central. Most agencies don't understand it. The brand was losing revenue to operational gaps — chargeback deductions, unfilled purchase orders, poor catalog compliance, and advertising not aligned to the 1P model. Revenue was being left on the table at every stage.
Strategy
Vendor Central operations
Purchase order management
Chargeback dispute & recovery
AMS advertising (DSP + Sponsored)
Catalog compliance
Pricing & cost strategy
Outcome
The account grew to over $4M+ in annual Amazon revenue — one of the largest projects we have managed. Chargeback deductions were reduced significantly through compliance improvements. Purchase order fill rates improved. The brand achieved a genuine dominant position in its category.
Key Insight: Vendor Central success requires operational excellence, not just advertising. The brands that dominate at 1P level win on compliance, fulfillment, and cost discipline — not just campaigns.
